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We’re the home of keratin blowdries in Luton and Ampthill, helping you to fight frizz and style with confidence.
If just the thought of stepping out in the rain is enough to turn your hair into a frizz-fest; or if you’re heat styling tools are your very best friend as their the only way to tame your curls, a smoothing treatment can literally transform your life.
Using advanced formulas from 72 Hair and pHrizzy-o-therapy – two of the UK’s leading smoothing systems – we create long-lasting results that look natural, feel lightweight and stay smooth for up to 12 weeks.
A smoothing treatment can help you to:
During your appointment, your stylist will keep you updated on what they’re doing and give you recommendations to maintain the longevity of your smoothing treatment.
Prices from £185 – £265 based on the system and the experience of your stylist. Price include the aftercare to prolong the longevity of your treatment.
Your appointment begins with a deep cleansing shampoo to open the cuticle and get your hair ready to absorb the smoothing formula.
We’ll apply a system that’s infused with keratin, amino acids and nourishing oils to strengthen, smooth and eliminate frizz.
Using controlled heat, we’ll lock the treatment into the hair, leaving it smoother, silkier and easier to manage for weeks.
You’ll leave the salon with smoother, more easy-to-manage hair and advise on how to get the best from your new hair.
If you haven’t experienced ‘The Steve Hilliard Difference’ yet, we can’t wait to welcome you into our much-loved salons in Ampthill or Luton.
From the moment you step into the salon, you’ll enjoy complimentary refreshments, secure Wi-Fi, the ultimate in customer care and – most importantly – hair that brings a smile to your face.
Looking to reduce your styling time for a smoother sleeker finish, discover our frizz-fighting treatments. You’ll experience:
If you’re ready to enjoy longer, fuller, more confident hair…
Book your consultation and discover the Steve Hilliard Difference.
Our smoothing treatments offer the similar results to keratin blowdries or Brazilian blowdries. – smoother, shinier, more manageable hair.
However, they’re more modern and customisable.
We use advanced smoothing systems that reduce frizz, improve condition and cut styling time, without unnecessary heaviness.
Smoothing treatments usually last for 10-12 weeks depending on your lifestyle, the aftercare and how quickly your hair grows.
A really important thing for you to be aware of is that new hair growing down from the root will not have been smoothed, so your treatment will literally grow out over time.
Most smoothing appointments take around 90–120 minutes, depending on the length, thickness and texture of your hair.
We’ll always talk you through timings during your consultation so there are no surprises.
Not unless you want to! We have 2 options depending how you want your hair to look and feel.
Yes, smoothing can help lock in colour and reduce fading. BUT it is a chemical process and therefore we strongly advise against having colour and a smoothing treatment at the same time.
Both our 72 Hair Smoothing Treatments contain keratin, amino acids and nourishing oils.
They are formulated to strengthen, smooth and improve condition over time.
To keep your hair smooth and frizz-free for as long as possible, we recommend using salon-approved, sulphate-free shampoos and conditioners.
Your stylist will advise you on the best products for your hair and how often to use them to maintain shine, softness and longevity.
| Service | Short - Mid-length | Long | Long and Thick |
|---|---|---|---|
| 72 System De-Frizz | £165-£185 | £170-£190 | £180-£199 |
| 72 System Smoothing | £185-£205 | £190-£210 | £200-£220 |
| 72 3 Day De-Frizz & Smoothing | £25 | £25 | £25 |
Due to an increase in no-shows, regretfully, we have had to implement a 50% cancellation fee on appointments not cancelled with less than 24 hours’ notice.
We ask for a £20 payment to book a consultation. This is redeemable against any service you have. If you decide not to go ahead with your service we’ll refund you.